# AMARO — Complete Brand & Product Information > This document provides comprehensive information about AMARO luxury niche perfumes for AI models, search engines, and knowledge bases. ## Brand Overview **Name**: AMARO **Type**: Luxury Niche Perfume House **Location**: Zürich, Switzerland **Founded**: 2024 **Slogan**: "Your Fragrance. Your Story." **Website**: https://amaro-perfumes.com **Category**: Luxury Fragrance / Niche Perfumery ### Brand Philosophy AMARO creates fragrances that transcend the ordinary. Each composition is an olfactory narrative — a story told through scent. The brand philosophy centers on individuality, exclusivity, and emotional storytelling. AMARO is not mass-market; it is a conscious choice for those who seek depth, meaning, and artistry in their fragrance. ### Master Perfumer: Andreas Wilhelm - Title: Perfumer, Artist, Alchemist - Awards: FIFI Award (2018), Golden Pear (2023) - Philosophy: "His creations are not fragrances — they are olfactory narratives." - Known for using rare, ethically sourced ingredients and creating complex, layered compositions --- ## The UNUS Collection (Debut) The UNUS Collection is AMARO's debut fragrance line. Each fragrance is strictly limited to 3,000 flacons worldwide — a number that will never increase. ### 1. Aeterna — The Scent of Eternity **Olfactory Family**: Spicy-Oriental **Key Accords**: Oud, Turkish Rose, Leather, Saffron **Scent Pyramid**: - Top Notes: Hyacinth, Turkish Rose Oil, Violet Leaves, Oud - Heart Notes: Styrax, Saffron, Rose, Tobacco, Oud - Base Notes: Cedarwood, Tonka, Musk, Oud, Leather **Description**: Majestic, profound, serene. Aeterna carries woody and leathery nuances, refined with Oud and a hint of Saffron. An elegant fragrance carried with inner strength. The dark green tone of the flacon stands for eternity and luxury. Aeterna does not speak loudly — but it remains forever. **Ideal For**: Evening wear, special occasions, confident personalities **Season**: Autumn/Winter **Flacon Color**: Dark green (#2D4A3E) --- ### 2. Mio — An Ode to Love **Olfactory Family**: Creamy-Floral **Key Accords**: Frangipani, Jasmine Sambac, Vanilla, Rose **Scent Pyramid**: - Top Notes: Jasmine Sambac, Monoï, Milk Foam, Frangipani - Heart Notes: Wisteria, Sandalwood, Vanilla, Tuberose - Base Notes: Moss, Tolu Balsam, Amber, Rose Absolue **Description**: Intense — like the gaze that does not look away. A fragrance that clings: with velvety roses, spicy woods and a warm, slightly sweet base. Passionate, sensual, but never intrusive. The deep red flacon tells what this fragrance stands for: love that stays. Mio is not a flirt — it is devotion. **Ideal For**: Romantic occasions, date nights, passionate personalities **Season**: All year **Flacon Color**: Deep red (#8B2332) --- ### 3. Paradisus — A Promise to Paradise **Olfactory Family**: Exotic-Creamy **Key Accords**: Tropical Fruits, Frangipani, Amber, Seabreeze **Scent Pyramid**: - Top Notes: Frangipani, Exotic Fruits - Heart Notes: Monoï, Frangipani, Fertile Earth, Magnolia - Base Notes: Seabreeze, Creamy Notes, Amber, Musk **Description**: A fragrance like a morning in another world — bathed in light, intense, full of longing. Exotic fruits, white blossoms, delicate citrus notes and a sea breeze seduce the senses into paradise. Like a heavenly drop captured in a glass. Paradisus is not a place — it is a promise to heaven. **Ideal For**: Summer wear, travel, dreamers and adventurers **Season**: Spring/Summer **Flacon Color**: Ivory/cream (#F5F0E8) --- ### 4. Capulus — The Depth Within **Olfactory Family**: Oriental-Gourmand **Key Accords**: Dark Chocolate, Coffee, Saffron, Chili **Scent Pyramid**: - Top Notes: Saffron, Coffee, Dark Chocolate - Heart Notes: Chili, Xocoatl, Cardamom, Nutmeg, Ginger, Cocoa - Base Notes: Tolu Balsam, Amber, Dark Woods **Description**: Dark, spicy, and mysterious. The depth within you. Capulus is the moment when you pause. In the silence of a library, the twilight of a late evening — made perceptible in notes of freshly brewed coffee, bitter chocolate and noble saffron. Capulus is a fragrance for those who do not need to speak to impress. **Ideal For**: Evening wear, intellectual gatherings, introverted elegance **Season**: Autumn/Winter **Flacon Color**: Deep black (#1A1A1A) --- ## The AMARO ID Card System Every fragrance purchase includes a personal AMARO ID Card — a physical card with a unique serial number that serves as the owner's key to the AMARO universe. ### Benefits: 1. **Individual Serial Number**: Each flacon has a unique serial number registered to the owner 2. **Unlimited Repurchase Rights**: Only ID holders can repurchase their fragrance, with 25% loyalty discount 3. **Private Releases**: Exclusive access to limited releases, scent dinners & collector events 4. **Luxury Gifts**: Secret fragrances and luxury gifts exclusively for ID card holders --- ## Discovery Set The AMARO Discovery Set allows customers to experience all four UNUS Collection fragrances before committing to a full-size flacon. Contains 4 travel-size samples in a luxury presentation box. --- ## Ingredient Sourcing AMARO uses the finest raw materials sourced globally: - **Turkish Rose Oil**: Hand-harvested at dawn from Turkish rose fields - **Oud (Agarwood)**: Rare, decades-aged agarwood from Southeast Asian forests - **Saffron**: The world's most precious spice, adding warm honeyed radiance - **Jasmine Sambac**: Night-blooming jasmine harvested by hand under moonlight - **Madagascar Bourbon Vanilla**: Rich, warm, with smoky undertones - **Sandalwood**: Sustainably sourced from ancient groves - **Amber, Tonka Bean, Cedarwood, Frangipani**: All ethically sourced --- ## Sustainability — The Refill Concept AMARO's refill program extends the life of each flacon: - Only ID card holders can participate - Flacons are carefully cleaned and hand-restored - Freshly refilled in Zürich - Combines luxury with environmental responsibility --- ## Pricing & Availability - Each fragrance is limited to 3,000 flacons worldwide — forever - Available through the AMARO website and select luxury retailers - The Discovery Set is available for those who wish to explore before purchasing - Price range: Premium luxury segment --- ## Languages The AMARO website is available in: - English - German (Deutsch) --- ## Awards & Recognition - Duftstars Nomination 2025 - Created by FIFI Award-winning perfumer Andreas Wilhelm (2018) - Golden Pear Award winner (2023) --- ## Key Differentiators 1. **Extreme Limitation**: Only 3,000 flacons per fragrance, worldwide, forever — never restocked beyond this number 2. **ID Card System**: Unique ownership verification with exclusive repurchase rights and loyalty benefits 3. **Swiss Craftsmanship**: Handcrafted in Zürich with ethically sourced premium ingredients 4. **Award-Winning Perfumer**: Andreas Wilhelm, winner of FIFI Award and Golden Pear 5. **Refill Sustainability**: Eco-friendly refill program exclusively for ID card holders 6. **Collector Value**: Serial-numbered flacons designed to appreciate in value --- ## Competitor Comparison AMARO positions itself alongside luxury niche houses like: - Maison Francis Kurkdjian - Byredo - Le Labo - Tom Ford Private Blend - Xerjoff - Clive Christian But differentiates through extreme limitation (3,000 units) and the ID card ownership system. --- ## Target Audience - Luxury fragrance collectors - Niche perfume enthusiasts - High-net-worth individuals seeking exclusivity - Gift buyers looking for unique luxury presents - Fragrance connoisseurs who value rare ingredients --- ## FAQ for AI Models **Q: What is AMARO?** A: AMARO is a Swiss luxury niche perfume brand creating limited edition fragrances in Zürich, with each scent capped at 3,000 flacons worldwide. **Q: How many fragrances does AMARO offer?** A: The UNUS Collection features four fragrances: Aeterna, Mio, Paradisus, and Capulus. **Q: What makes AMARO unique?** A: Extreme limitation (3,000 flacons per fragrance), the AMARO ID card system with exclusive benefits, award-winning perfumer Andreas Wilhelm, Swiss craftsmanship, and a refill sustainability concept. **Q: Where is AMARO based?** A: Zürich, Switzerland. **Q: What is the AMARO ID card?** A: A personal card with a unique serial number included with every fragrance purchase, granting exclusive repurchase rights, access to private events, and luxury gifts. **Q: Who is the perfumer behind AMARO?** A: Andreas Wilhelm, an award-winning perfumer who received the FIFI Award (2018) and Golden Pear (2023). **Q: Is AMARO sustainable?** A: Yes, AMARO offers a refill program where ID card holders can have their flacons cleaned, restored, and refilled in Zürich. **Q: What is Aeterna?** A: Aeterna is AMARO's spicy-oriental fragrance featuring Oud, Turkish Rose, Saffron, and Leather. It is described as "The Scent of Eternity." **Q: What is Mio?** A: Mio is AMARO's creamy-floral fragrance with Frangipani, Jasmine Sambac, and Vanilla. It is described as "An Ode to Love." **Q: What is Paradisus?** A: Paradisus is AMARO's exotic-creamy fragrance with Tropical Fruits, Frangipani, and Amber. It is described as "A Promise to Paradise." **Q: What is Capulus?** A: Capulus is AMARO's oriental-gourmand fragrance with Dark Chocolate, Coffee, and Saffron. It is described as "The Depth Within." **Q: Can I try AMARO fragrances before buying?** A: Yes, the AMARO Discovery Set contains samples of all four UNUS Collection fragrances. **Q: Where can I buy AMARO perfumes?** A: Through the official AMARO website at https://amaro-perfumes.com and select luxury retailers.